How to detect misleading ads

comments from our community

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  Posted by Milieunet Fri Jun 19, 2009 8:25am PDT

  Great article, see also The 10 Signs of Greenwash http://tinyurl.com/m4j5pv and The Greenwash Guide (PDF)http://www.futerra.co.uk/downloads/Greenwash_Guide.pdf

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  Posted by Trojan Man Sun Jul 5, 2009 10:25pm PDT

  lol

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  Posted by Pump M Sun Jul 5, 2009 11:18pm PDT

  im not an editor but this lady stuck two words together three times (likethis)

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  Posted by Keith M Sun Jul 5, 2009 11:38pm PDT

  So....if "Green" is an essentially meaningless term, why is this section of Yahoo titled "Yahoo Green"?

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  Posted by Mc100 Sun Jul 5, 2009 11:51pm PDT

  LOL nice call Keith M.

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  Posted by BryanM Sun Jul 5, 2009 11:54pm PDT

  "Best in Class" is useless as a claim as well, especially when dealing with automobiles. For years, the Dodge Durango was touted as being Best in Class and it turned out it was the only vehicle that fit the description of its class. So it was the best out of one.

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  Posted by Hockeyboy Mon Jul 6, 2009 12:18am PDT

  WOW just click her picture and it talks about how she wrote a book about greeen stuff hahahha

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  Posted by SethK Mon Jul 6, 2009 12:38am PDT

  clearly she means green as being generally green,but not specifying how its green,it could be 1 percent green,as opposed to 50 percent like more specific claims,getting too literal is one of the points of this whole message,and it seems as the readers are fooled just as easy on blogs as they are on products

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  Posted by ravenbridges@ymail.com Mon Jul 6, 2009 12:49am PDT

  hmmmmmm...

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  Posted by cherry street Mon Jul 6, 2009 12:56am PDT

  THIS IS EXACTLY WHY DEREGULATION IS A JOKE. BUSINESSES ONLY CARE ABOUT MONEY AND NOT ABOUT THE TRUTH OR RESPONSIBILITY TO THE CUSTOMER. NEED I REMIND YOU OF THE PET FOOD CRISIS AND THE LEAD IN CHILDRENS TOYS AND THE HOUSING MARKET CRASH? I WORKED FOR A REPUBLICAN BUSINESS OWNER THAT POLLUTED NEAR A PARK AND HAD COKEHEADS (cheap labor) MIXING VITAL FOOD INGREDIENTS. so when free product and refunds went out to consumers with bad reactions (which was several times per day! worse is that this company is making tons of money yet today) it was a safe bet that the cokeheads were a little too drunk at work and messed up the mixtures. sad

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  Posted by Dale W Mon Jul 6, 2009 12:59am PDT

  ravenbridges, are you pondering whether or not I pooped myself? I'm pretty sure I did.

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  Posted by First L Mon Jul 6, 2009 3:36am PDT

  This isn't about deregulation, it is about advertising. The housing crisis wasn't caused by deregulation but rather by an overreach by psuedo government agencies Freddy and Fannie. The lead paint in toys was from China. Think critically and don't be swayed by mass media reporting fictions so often that they then become facts.

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  Posted by Myrton W Mon Jul 6, 2009 3:54am PDT

  you know i have watch corpation run to other country and start building companies and uneploye american workers but for every uneployee is buying you cannot buy on uneployement biniffets used to be a consumer if these people have not relixed this than maybe thier asetts will also decline in america solar enegery can be very useful in america and yes we can build it here but yes our wages will be high it cost money in all from 250,000 a yr all the way back down to 5.35 a hrly wages but most wages is being paid at 10 hrly but you gotta have jobs in america to be a consumer believe in america re envest in america high wages are great but remember americans built on trust share in profitts just think about it when america had jobs in america products where being sold to american consumers but prices jump up high cause it cost money to rebuild in forien country and uneployee american work force this is a fact american working force are consumer unemployees leads to not buying consumers products

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  Posted by Makes you wonder Mon Jul 6, 2009 4:24am PDT

  The best bull@#$% line of them all is "All Natural" In todays world it really means contaminated with pesticides.Whole foods uses this line all the time for there cooked foods.

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  Posted by Rob Mon Jul 6, 2009 5:02am PDT

  I huge one that was (deliberately?) missed? "Trans fat free". If the label says this, read the ingredients list, and if the ingredients show anything with the word "hydrogenated", it isn't trans fat free at all.

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