These beleaguered American divisions are looking to the Detroit Auto Show to start '08 with a sunnier outlook.
While flashy mock-ups get plenty of attention (see Mazda's retro-futuristic Furai concept car, Mini's cutesy Clubman, and the super-hot Corvette ZR1), the growing focus at these shows is on green options. Though still in concept form, more American companies are presenting cars that rise to the technology challenge.
The Dodge Zeo and Chrysler ecoVoyager (both electric) and the Cadillac Provoq (hybrid), on display this week in Detroit, are evidence that shifting attitudes toward environmental impact may also pay off on showroom floors.
Consumers are paying attention, and certain tiny imports are raising the stakes.
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