Behind the latest green gossip

Daryl Hannah drives the coolest, blackest biodiesel El Camino. Madonna sparks a rumpus with animal advocates when her sheep sashay across the grass in fashionable hues of bright pink and blue. And Batman has some Hong Kong residents up in arms with a request to keep their lights on full-force for a week. Pow!

These—and many other juicy tidbits—can be found on Ecorazzi, "the latest in green gossip." This vivacious, eco-friendly blog sprang onto the scene in August and has since built a crack team of contributors devoted to tracking Hollywood's green, or not so green, beat.

Rebecca Carter, of greenerMIAMI, and Groovy Green's Michael d'Estries co-founded the celebri-blog. We chatted with Rebecca over instant messenger to see how things are going...

Hey there, Rebecca! You and Michael both had thriving blogs when you started Ecorazzi. What made you join forces for a new site?

It was an instant message, in fact. Apparently, Michael had been seeing what crazy traffic gossip sites like Perez Hilton receive, and I had recently written a piece about green celebrities. He IM'ed me and asked what I thought of doing a whole blog on the topic. Kind of harnessing the popularity of celebrities for good ...

In the blogging world, if you have an idea that no one has come up with yet, and you think it's a good one, you might as well give it a shot. It only takes a day to start a blog. We didn't expect this kind of popularity at all. We've been running to catch up ever since

Your timing was impeccable! Did you think at the beginning that you would open the site up to other bloggers/tipsters/field reporters?

I don't think we really had any plans in the beginning ... Lynn Lopez joined us in October ... a few months after we started. She lives in the Philippines and was really a rock star to help us get major content going.

In the beginning, there were no plans. Just an idea about a green gossip blog. Like I said, it just took off. We wouldn't be where we are today without all of the contributors, however. They have been the force that has kept Ecorazzi growing. And they all do it because they love the environment as much as they love gossip.

Find the full interview with Rebecca—and other talks with some of the Web's coolest creators—on Yahoo! Picks Profiles.