How fresh is your air freshener?
I'm not big on air fresheners. They never smell all that fresh to me. The bloggers over at The Good Human agree.
They are taking Air Wick to task for marketing a new line of Aqua Essences air fresheners with tag lines such as, "Captures the renewed freshness of an open field dotted with flowers after a cool, gentle morning rain" and "Captures the freshness of a blend of crisp papaya, mango and water flowers from a remote island paradise."
While I'd love to "bring the freshness of nature" into my home, this probably ain't the way to do it. The bloggers write that "judging by their ingredients, these products are pretty far away from nature and freshness. According to product information sheets, the air fresheners may cause sensitization by skin contact, must not be swallowed, are harmful to aquatic organisms, and may cause long-term adverse effects in the aquatic environment."
So what we have here is a textbook case of greenwashing, marketing a decidedly unnatural and potentially toxic product as something "natural." Naughty, naughty Air Wick. One might say that this whole thing stinks.
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Past Blog Entries
- How fresh is your air freshener?
- Loving ourselves to death
- The free market doesn't account for sustainability
- Dell declares war on excess packaging
- Greenwash of the year?
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