How many boxes has Amazon sent you over the years? And how many boxes were inside those boxes? America's leading online retailer is finally getting serious about cutting down on packaging waste.
Its environmental manifesto makes it clear that CEO Jeff Bezos is making an effort to do the right thing, not only for the environment but also for his own bottom line:
"We've developed software that determines the 'right-sized' box for any given item based on dimension and weight. As a result, we've achieved a dramatic reduction in the number of packages shipped in oversized boxes, significantly reducing waste; our goal is to always have the product ship in the 'right-sized' box."
Amazon is also fighting back against "wrap rage," that frustration you feel when you simply can't open hermetically sealed clamshell-style packages without stabbing yourself with your scissors. The sight now highlights products with "frustration-free" packaging and invites you to send in your own photos and videos of package unwrapping experiences that have driven you crazy.
"It will take many years, but our vision is to offer our entire catalog of products in frustration-free packaging," Bezos said.
This is a movement I can get behind!
Don Willmott's blog posts are provided by LifeWire, a part of The New York Times Company.You do not appear to have Yahoo! Messenger installed. Click here to download and install it.
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