Paper bottles better than plastic

For anyone who remembers drinking out of triangle paper cups, the idea of a paper water bottle seems, well, kinda flimsy. Brandimage, however, has come up with a design that's made of 100% renewable paper. The 360 Bottle recently won an IDEA, an International Design Excellence Award.

Each day 60 million plastic bottles are tossed out with only 14% of plastic bottles recycled. The rest end up in the landfill. The 360 paper bottle, Brandimage claims, will decrease energy consumed throughout the product's entire life cycle. The paper bottles are shipped in containers made of ecoboard. Before it is used, the paper bottle is flattened which makes transporting the product more eco-friendly than moving plastic bottles.

For now the paper bottle is just a concept but Brandimage hopes eventually to get the product out to market and fewer plastic bottles tossed in the dump.

Via Ecofriend