Identify greenwashing with new website
There’s a difference between something being green, and a company putting a green spin on a product. A new startup called GoodGuide is to be a source for free, scientist-verified data about products we purchase so we can ID for ourselves if what we’re consuming is as green as the company says it is.
Drawing from more than 650 data sources, GoodGuide built a database that figures out what is physically healthy, socially healthy, and environmentally healthy, so that people can compare products and make their priority decisions. It is a great sibling site to the new Wikia Green.
GoodGuide is also implementing ways you can get the info while you’re standing in a isle staring at your options. You can get text messages right now, and soon there will be an iPhone app available.
The site is in beta now, yet still has over 61,000 products already listed. Good to know that while we’re staring at 15 different kinds of toothpaste, we have someone to help us pick one.
Via Wired
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