eBay launches green shopping site

There’s no shortage of feel-good websites where you can buy stuff that is eco-friendly, or stuff that isn’t but you buy it in an eco-friendly way. From etsy.com to hippyshopper.com, from huddler.com to buygreen.com, you’ve got some options.

eBay wants to get in on this kind of action, of course, so they’ve launched WorldofGood.com, which sells products that keep the earth in mind … at least, mostly. Basically, with people growing conscious of the need to be green, but not wanting to let go of consumerist ways, the “green” shopping industry is worth about $206 billion a year. eBay wants some.

"We have an opportunity to drive large-scale consumer demand by helping consumers make more informed choices about the products they buy, and doing so in a market that's historically been inefficient," said Robert Chatwani, eBay's general manager of the project.

So with WorldofGood.com, you’re getting a whole lot more info about where the products are from, what’s in them, how they’re made, their impact on the environment, and so on, so you can make a highly informed purchasing decision. The prices are fixed, rather than auctioned, and the roughly 20,000 listings to start off the site are from more than 70 countries.

For now, only US folks have access, but they’re expanding to Europe and then worldwide as it takes off. One of the best shopping decisions we can make is to not buy something, or if we do, to buy it locally. With even big box stores providing greener items, going at least a little more local is getting a bit easier to do. But when those aren’t options, WorldofGood.com could be a pretty rockin’ resource.

Via cnet