That's right, according the 2007 National Technology Readiness Survey, 71% of American adults are EcoGeeks! Or at least, they're interested in the possibility of becomming EcoGeeks.

In a random survey of over 1,000 people, people were interested in buying technology in 11 product categories that would decrease their impact on the environment, regardless of whether it provided other benefits.

That tremendously underserved market could be worth $100 billion per year. About half of that comes from the automotive sector, but we imagine electronics and housing were also big players.

Honestly, I wish housing had won out over automobiles, since that has a greater benefit to owners and the environment, but people see cars as their big opportunity to go green.

Via Greener Computing